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Drum after Drum

Drum after Drum

location-iconStudio Smijeha, Zagreb

More about the event

Register for Drum after Drum, 23.11.2013. in Studio Smijeha, Zagreb

Na Drum after Drumu bit će prikazane nagrađene reklamne kampanje jednog od najpriznatijih europskih marketinških festivala Golden Drum,  koji se održao od 9. do 11. listopada u Portorožu, a organizatori i članovi stručnog žirija ovogodišnjeg Golden Druma posjetitelje će upoznati s kriterijima dodjela nagrada na međunarodnom marketinškom festivalu. Na primjerima kampanja s festivala zainteresirani će saznati kako se prijaviti, koji su elementi presudni u odluci o dodjeli nagrade te kakvom kampanjom pobijediti u žestokoj međunarodnoj konkurenciji, koja je u slučaju ovogodišnjeg Golden Druma uključivala čak 1395 prijava iz ukupno 26 država. Posjetitelji će imati priliku komentirati nagrađene radove, sudjelovati u diskusiji sa svjetskim stručnjacima iz područja oglašavanja te upoznati i pozadinske procese organizacije marketinškog festivala.

Program:

1. Uvodna riječ o festivalu, programu, glavnim temama i viziji festivala (B.Krajnc) i o nagradama (od ideje, poziva za prijave do žiriranja) (Lučka Peljhan)
  • Glavna tema programa?
  • Što smo naučili?
  • Koga smo slušali, koga ste propustili doživjeti i slušati u živo?
  • Kako radi žiri, kako osvojiti nagrade?
  • WYSIWYG – Golden Drum ispunjuje »what you see is what you get«:
2. Meet the Jury Members – on and off-the-record about the judging (Dušan Drakalski/ECD, New Moment New Ideas Company Skopje, Davor Runje/DRAP, Zagreb)

3. Projekcija pobednika

4. Drumming - Networking

Više informacija može saznati ovdje.

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